Social Media is Driving Customer Engagement
Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.
Channels, Choices and Convenience: Flex Shopping Around the World
UPS has explored varying global consumer preferences before the purchase, during checkout and delivery and post purchase.
Exclusive Pinterest Campaign Proves Successful for Neiman Marcus
Neiman Marcus recently saw its Pinterest account increase by more than 3,000 followers and web engagement increase by 32% after it launched an exclusive product interest campaign.
Why Not Pinterest?
Pinterest seems to be the social media channel of choice these days for direct-to-consumer retailers. How are you, as a direct-to-consumer retailer, using Pinterest to your advantage?
Gardener’s Supply Company Increases Pinterest Conversion Rates
Gardener’s Supply Company saw three times the increase in conversions from its Pinterest social channel when it launched a targeted pop up message tailored specifically to its Pinterest audience.
Pinterest Rapidly Becoming a Marketer-Friendly Haven for Product Videos
Will we soon see the day when marketers get more excited about placing their product videos on Pinterest than on Facebook?
3 Reasons Why You Need to Get Social in the Contact Center
With 75% of consumers stating they have posted a negative comment on a social media site after experiencing poor customer experience, it is imperative now more than ever for retailers to get their contact center in sync with social media sites such as Facebook and Twitter.
5 Ways to Consider How Multichannel Customers Shop
Back to school shopping is the first “season” to set the stage for how to serve your multichannel customers. With the expected revenue of more than $26 billion from this season alone, parents admit to more mobile price checking while in-store. Consider what parents and students are really seeking.
B2B Social Media is Not Dead
Contrary to popular belief, social media in the business-to-business community is not dead. In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.
What Will Amazon Collections Mean For Merchants?
I recently found out about Amazon Collections and thought it was another great concept for Amazon to take part in. I personally spend a lot of my free time on the Amazon site looking for products, comparing prices with other major retailers or simply looking through the book section for new releases and New York Times Best Sellers.