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5 Ways Customer Engagement Can Boost Your Ecommerce Site

| Dhruv Mehta

Clearly, engaged customers buy more, and restructuring your ecommerce business with a focus on customer engagement strategies can be a game changer in 2020. Here are 5 aspects of a customer engagement strategy to boost the customer experience and sales:

ecommerce search

7 Ways to Avoid “No Results” Pages in Ecommerce Site Search

| Trevor Legwinski

Online shoppers who can easily find what they want tend to spend more money. According to a recent WebLinc study, nearly 30% of online shoppers start each visit with a site search. If they can’t find what they’re looking, for they’ll leave the site. Here are 7 ways to avoid “No Results” pages in ecommerce site search.

Trump Beating Clinton… In Ecommerce Merchandise Searches

| Tim Parry

The number of Americans who have searched for Donald Trump merchandise since April outnumbers those who have searched for Hillary Clinton merchandise by a margin of almost five-to-one. But when looking at the boost in online searches for such merchandise prior to and just after each candidate’s nominating convention, Clinton received the bigger “bounce.” Here’s a deep dive into presidential ecommerce merchandise search stats from Hitwise, a division of Connexity.

6 Best Practices for Ecommerce Site Search

| James Van Arsdale III

If you’re building your brand successfully, site traffic should be rising. It’s been estimated that up to 30% of ecommerce site visitors utilize site search. Here’s how to ensure your customers can search for and find exactly what they want.

Turning Site Search into a Personal Shopper

| Daniela Forte

Retailers need to rethink the search box on their website. Several major brands are seeing big results after converting the site search box on their site and turning it into a powerful merchandising tool. See which brands are experiencing great results from the site search box.

5 Ways Site Search Data Creates Better Merchandising

| Geoff Brash

By understanding your customers’ intent – in their own words – you are better able to merchandise your site (and search results pages) with compelling offers and messages – in a visually optimized way – that will help improve a customer’s likelihood of making a purchase. Here are 5 tips for how you can better use your site search reporting data to create more relevant and engaging online experiences.