The proliferation of counterfeit products has now gone digital and viral. No longer do people need to comb the streets looking for perfect replicas of Louis Vuitton and Gucci. Here is how counterfeit products are impacting the retail industry.
Your brand’s image changes over time given all the marketing that you have done. However, you need to be as crafty as possible because you do not want to chase your customers away. Here are some tips to make your brand visible, fun and exciting.
Instagram is a perfect place for brands—both emerging and established—to deepen relationships with existing customers, reach new audiences, and fuel top of funnel growth. Used holistically, Instagram is an incredibly powerful piece of a brand’s marketing mix, delivering positive returns at each part of the customer journey.
“The customer is always right,” is a slogan that promises that retailers give the highest priority to the customer experience. But is it a true statement? In the latest MCM CommerceChat podcast, Stan Lucas, Principal of Lucas Advising, LLC., talks about how you approach the concept of “the customer is always right” can impact your business either positively or negatively.
Not so long ago, catalogs fell out of favor in the marketing world. During the 2007-2008 recession, retailers sought ways to cut costs, and many dramatically changed or eliminated catalog production as ecommerce and social media advertising took off. Millennials, whose collective wealth could reach as much as $24 trillion by 2020, are helping to revitalize catalogs in an era of ecommerce and social media advertising.
This tech-savvy generation still loves to shop — but the expectations of this hyper-connected generation are upping the ante for retailers, online and off. Here is how this generation of shoppers are changing the way we shop.
The holiday season is officially here and contact center managers around the world are prepared for the busiest time in retail. Traditionally, much of this preparation has focused around staffing up to manage peak volume, strategizing to hit KPIs, hardening websites and IT infrastructure and optimizing inventory and fulfillment. Here is how several technologies like AI can be leveraged in social customer and engagement strategy to create efficiencies that make your agents and operations more productive by increasing response rates and response times.
When companies make plans to expand into new geographies—particularly emerging markets like the BRIC nations (Brazil, Russia, India, China)—they often consider launching multilingual websites to serve those new global customers. Here is how to expand into virtual markets and offsite social commerce.
Snap Inc. announced it is testing a new way to search for products on Amazon from the Snapchat camera on its app. Here is how customers can use it and connect to the marketplace giant.
Whether its through innovative product design, collaboration with athletes or unique ads and marketing strategies, Nike embodies excellence in the overall customer experience. Here is how one of the most popular athletic brands leverages personalization across all channels in the customer experience.