Back-to-School and College Spending Expected to Reach $82.8 Billion

| Daniela Forte

Total back-to-school spending for children in K-12 and college combined is projected to reach $82.8 billion this year, down from $83.6 billion in 2017, according to the National Retail Federation’s annual survey, which was conducted with research partner Prosper Insights & Analytics. Here are the results from the survey and what it means for the back-to-school shopping season.

NRF, National Retail Federation

NRF Predicts Retail Sales to Grow 3.1% in 2016

| MCM Staff

As wage stagnation eases, job growth continues and consumer confidence remains steady, the National Retail Federation is calling for 3.1% growth in retail industry spending, despite economic headwinds such as ongoing concerns about China, according to NRF President and CEO Matthew Shay.