Voice assistants are changing the way customers are making purchases with just a few words. Companies like Amazon, Google and Microsoft are making major moves in the voice assistant world. Here is how retailers should tap into this relatively new shopping channel.
Voice-powered assistants are changing the face of commerce, with as many as 60% of consumers looking to use a home voice assistant to make purchases with just a few simple words. Here is how voice assistants can protect phone-based commerce.
When you see a red and white can of soda or a Peter Pan silhouette on a jar, you see a brand. You know the product. But what happens when you don’t have those visual cues to draw you to certain items when you shop? Here is what voice assistants could mean for the future of retail.