The same techniques you use to develop your brand and your audience make you an attractive partner for retailers. They want to see mature brand identities. Standing out from a crowded field of competitors takes a clear commitment to a core mission and values, and consistent messaging with a defined target audience. Retailers and customers look for brands that are sincere, consistent and original.
L.L. Bean, looking to expose more shoppers to its iconic, century-old mix of outdoor apparel and gear, is expanding its wholesale partnerships, opening new stores in the U.S. and Canada and launching a French-language website north of the border as well. The retailer has signed wholesale partnerships with Moosejaw and Dillard’s, adding 66 storefronts, plus four new owned locations.
While iconic denim maker Levi Strauss has been a direct-to-consumer sales powerhouse for the past few years, an area where many brands large and small have placed their bets for sustained growth as wholesale has struggled, the company’s DTC numbers slipped a bit in the fourth quarter.
Wholesaling comes with several advantages for retailers who are looking to expand the total market reach of their products. Here are 10 tips for retailers looking to expand into wholesale.
Mobile, social, globalization, cloud and legacy order management systems all have a common goal: delighting the customer and earning their trust, according to a blog post by Louis Columbus on www.enterprisingirregulars.com.