1-800-Flowers is acquiring PersonalizationMall.com from troubled retailer Bed, Bath and Beyond, which has been in the midst of a major turnaround effort, for $252 million. The deal includes a newly renovated 360,000-square-foot production/distribution center, a database of B2B and B2C customers and its website and mobile platform.
1-800-Flowers has always embraced new ways of reaching out to customers and making their experience easier and more enjoyable. And its huge success with multichannel and digital marketing holds extremely important lessons for merchant businesses everywhere. Here are the top four things you can learn from 1-800-Flowers.com
1-800-Flowers is leveraging technology in a variety of ways to take advantage of its biggest shopping holiday, Valentine’s Day, including upgrades to voice ordering and to its mobile app and website.
1-800-FLOWERS.COM, Inc. announced the launch of Simply Chocolate, a new destination for individuals to discover a curated assortment of gifts. Here are some of the features that will be part of the new website.