Amazon Prime Day got off to a bit of a rocky start, with a website glitch that disappointed and angered shoppers, a strike in European fulfillment centers and some protests in the U.S. over the sale of books by fringe groups. Yet the company said sales out of the gate were pacing ahead of 2017.
Given the growing importance of social media influencers in ecommerce, it’s surprising that more merchants and brands aren’t using them on Prime Day, based on results from a new survey from Revfluence.
As Amazon Prime Day 4.0 is set to run for 36 hours Monday and Tuesday, merchants are making last-minute preparations on ads, promotions, pricing and Prime eligibility. Others are looking to create their own buzz, drafting on an extended ecommerce holiday projected to grow by 40% to $3.4 billion. See what else is in store.
The date for Amazon Prime Day was accidently leaked to the public, reportedly starting at midday on July 16 and running through July 17. Should these be the actual dates of Amazon Prime Day, it would make it the biggest shopping day for the marketplace giant. Here is a look back at Amazon Prime Day 2017.
Amazon has passed the 100-million-mark in terms of Prime membership 13 years after the program’s launch, a figure that has been guessed at but never publicly disclosed, CEO Jeff Bezos said in the company’s annual shareholder letter.
One thing that both Amazon’s Prime Day and Singles Day have in common is their ability to orchestrate the shipping of over a billion digital purchases in a short, saturated amount of time. Here are several ways Amazon and Alibaba approach shipping.