Retailers Are Spending More In-App Than Any Other Vertical
We all know that in-app spending is on the rise and most would think that is related to gaming, an app-driven vertical, or some kind of CPA campaign. But you might be surprised.
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Walmart Launches New Order and Pay Online In-Store App
Walmart launched a new in-store app for its associates that allows customers to place online orders and pay for them in the store, either by cash, check option, credit card or Walmart Pay.
How Using the Right Customer Data Yields Better Personalization
Converting a one-time buyer into a repeat customer is the single most effective way for many businesses to grow, and one of the best ways to do this is by offering a personalized customer experience. Here are various types of data you can use to personalize your marketing efforts.