B2B

The Empowered Consumer: Navigating the New B2B2C Digital Landscape

| Jeff Coon

As the world of commerce becomes increasingly omnichannel, the boundaries that once clearly separated ecommerce markets have begun to fade away. Whereas a brand might have traditionally kept business-to-business (B2B) sales and business-to-consumer (B2C) sales in siloes, today’s connected commerce experiences have created a new selling environment: B2B2C.

Using Peak Season Data to Drive 2019’s Ecommerce Strategy

| Doug Kimball

In years past, the term “peak season” has typically referred to the higher sales, and in turn the higher profits, retailers see in late Q4. Here are just a few areas retailers are using peak season data to improve future strategies, as well as some questions to consider.

ecommerce search

Beating Amazon with Optimized On-Site Search Capabilities

| Danielle Roberts

Personalization is now considered merchants’ best opportunity to differentiate their brands and compete against the Amazon juggernaut by offering their customers an enhanced customer experience. Here are several factors to ensure an enhanced on-site search experience.