The Empowered Consumer: Navigating the New B2B2C Digital Landscape

| Jeff Coon

As the world of commerce becomes increasingly omnichannel, the boundaries that once clearly separated ecommerce markets have begun to fade away. Whereas a brand might have traditionally kept business-to-business (B2B) sales and business-to-consumer (B2C) sales in siloes, today’s connected commerce experiences have created a new selling environment: B2B2C.

Using Peak Season Data to Drive 2019’s Ecommerce Strategy

| Doug Kimball

In years past, the term “peak season” has typically referred to the higher sales, and in turn the higher profits, retailers see in late Q4. Here are just a few areas retailers are using peak season data to improve future strategies, as well as some questions to consider.