Birchbox is stressing self-care in a new marketing campaign called “You,” reaching customers across digital, social, television and event marketing. Here is how the subscription company is aiming to stand out in the beauty industry.
Walgreens is partnering with subscription beauty retailer Birchbox to build a Birchbox retail experience in select Walgreens stores, including a curated Birchbox shop on Walgreens’ digital properties. Here is how this move could be a game-changer for both companies.
Subscription-box cosmetics brand Birchbox launched a redesigned website that advances the subscription box experience online through navigation, discovery, education and delight. Here is how the newly redesigned website enhances the journey for its customers.
Is there another ecommerce acquisition brewing? Birchbox has reportedly been discussing a potential sale with several retailers, including Walmart.