Free shipping for ecommerce orders is an increasingly high priority for U.S. consumers, who are also embracing buy online pickup in store, according to a new Consumer View report from the National Retail Federation. The report found that 75% of consumers expect free delivery even on orders under $50, up from 68% last year.
Given all the attention paid to buy online pickup in store including its popularity with shoppers, only 28% of U.S. retailers currently offer the service, compared to 64% of British retailers providing its cousin, click and collect, according to a report from OrderDynamics. Retailers here were also found lagging in other categories.
Ecommerce and in-store shopping converge when retailers offer buy online, pickup in-store or BOPIS. But surprisingly, they promote this convenient, increasingly popular checkout option less often than you think, especially in the U.S. To make your program a success and drive sales, here are some BOPIS promo tips.
A new study of shoppers ages 14-24 by Fluent Commerce found that young shoppers weren’t as eager for fulfillment immediacy as you’d think in the age of Amazon Prime and guaranteed two-day delivery, with most digital natives still good with hitting the stores. See what else matters to the next wave of consumers.
Although the demand for omnichannel services like buy online pickup in store (BOPIS) is rising, many retailers lack the processes and technology to effectively (and profitably) execute on it. Creating real-time connections between store associates and enterprise systems like OMS and inventory management is one solution.