As COVID-19 continues to impact the market, we’ve seen a massive shift toward ecommerce. The rise in contactless payment as a result of the coronavirus has been a key trend. Consumers are adopting options like mobile ordering and in-store pickup at an astonishing rate. Learn about best practices to address fraud risks.
Those who have embraced omnichannel retailing by allowing customers to do everything from browsing to payment on their personal device have found it much easier to adapt with tactics like BOPIS to ensure the safety and health of employees and shoppers. The current crisis will serve as a catalyst for long-term process changes.
A decision by the leadership team at jewelry retailer Kendra Scott to invest in an order management system ahead of last year’s peak season was a critical element enabling the company to quickly turn its fleet of stores into fulfillment centers and initiate curbside pickup, after shutting them down to the public due to COVID-19.
Driven by coronavirus impacts, U.S. ecommerce sales recently surged in a number of categories, with e-grocery sales doubling between March 13-15 compared to March 1-11, overall ecommerce sales rising 25% in the same comparison and BOPIS increasing 62% from a year ago, according to new data from Adobe Analytics.
Ulta Beauty saw ecommerce sales increase 20% to 30% during fiscal 2019 ending Feb. 1, 2020, aided by a store pickup rollout chain-wide, while also taking steps in store to address the growing coronavirus threat. Ulta also reduced hours of operation, is temporary closing some stores and discontinuing hair services in stores.
A seeming disconnect between fewer last-order promise dates and faster holiday delivery times is explained by the rising popularity of buy online, pickup in store, according to an annual survey from Kurt Salmon. This season, 53% of retailers didn’t offer a last order promise date to avoid disappointing customers.
With 90% of retail sales still happening in-store, the retail apocalypse may have been overblown — but ecommerce sales grow year-over-year. The ease of online ordering and free shipping are enough to keep consumers home more often, leaving brick-and-mortar retailers trying to find ways to attract online shoppers to their stores. Here are some ways to incorporate BOPIS into your day-to-day email marketing campaigns.
Stein Mart has become the latest retailer to partner with Amazon, betting that increased traffic to the ecommerce giant’s lockers in the back of its stores for order pickup and returns will translate to sales for the struggling discount chain. The lockers will be located in about 200 of Stein Mart’s 283 stores by early June.
If stores are the weak link in inventory accuracy, how do you improve it to avoid stock-outs and dissatisfied customers? Steve DeNunzio of Ohio State’s graduate logistics program covers the challenges and solutions in this MCM CommerceChat podcast. He’ll also lead this discussion at Ecommerce Operations Summit in Columbus, OH.