Fanbank, a Santa Monica, CA-based startup, aims to give small business owners a greater opportunity to reach online buyers by creating digital credits that can be redeemed in brick-and-mortar stores through Facebook ad campaigns. The ads show up in shoppers’ newsfeeds, and soon will be publishable on a merchant’s Facebook page.
In many parts of the country, school starts earlier and earlier—sometimes as early as the first week of August. Plus, the nature of what is categorized as a back-to-school good has evolved—and is continually expanding. Here is what marketers need to know about back-to-school shoppers.
For a case that is being upheld as a bringer of clarity, the Wayfair decision is certainly providing a good bit of uncertainty as well. States, ecommerce sellers, retailers and service providers are all sorting out the practical implications of the landmark Supreme Court ruling.
Eyewear brand Warby Parker continues to disrupt its sector by offering affordable eyewear both online and offline, innovating and taking a “do well by doing good” approach, its co-founder and CEO told an audience at IRCE in Chicago. Here is how the brand transformed from a pure-play ecommerce brand to reaching customers both online and in store.
Father’s Day spending is expected to reach $15.3 billion in sales this year. A new study by the National Retail Federation found that a total of 77% of shoppers will spend an average of $133 per person. Here is what the rest of the survey results revealed for Father’s Day spending.
Toys R Us announced it is closing or selling all of its more than 800 stores across the U.S. CNBC reported that the company is working out a plan to save at least 200 stores from going dark if it can find a buyer. Here is what caused the demise of yet another big-box retailer.
Sears Holdings reported that total revenues for the third quarter were $3.7 billion, compared to $5 billion in the same quarter last year, representing a decrease of $1.4 billion. Here are some other results and what it means for the company.