Kendra Scott’s Fast Rollout of New Omnichannel Tactics Amid COVID-19

| Mike O'Brien

A decision by the leadership team at jewelry retailer Kendra Scott to invest in an order management system ahead of last year’s peak season was a critical element enabling the company to quickly turn its fleet of stores into fulfillment centers and initiate curbside pickup, after shutting them down to the public due to COVID-19.

Promotion: The Missing BOPIS Link

| Nick Mclean

Ecommerce and in-store shopping converge when retailers offer buy online, pickup in-store or BOPIS. But surprisingly, they promote this convenient, increasingly popular checkout option less often than you think, especially in the U.S. To make your program a success and drive sales, here are some BOPIS promo tips.