Not so long ago, catalogs fell out of favor in the marketing world. During the 2007-2008 recession, retailers sought ways to cut costs, and many dramatically changed or eliminated catalog production as ecommerce and social media advertising took off. Millennials, whose collective wealth could reach as much as $24 trillion by 2020, are helping to revitalize catalogs in an era of ecommerce and social media advertising.
What major trends are driving changes in direct-to-customer commerce, and what do they mean for your business? And how are they impacting professionals in operations and fulfillment, catalog and ecommerce and marketing? It’s time once again for the annual MCM Outlook survey from Multichannel Merchant.
On Aug. 30, amendments to California’s Prop 65 will require specific identification in all labeling and product descriptions – print and online – when items contain known carcinogens or can be toxic to reproductive health. Find out what these changes mean and how they will impact you if you sell to customers in California.