What major trends are driving rapid changes in ecommerce and DTC, and what do they mean for your business? Multichannel Merchant’s annual MCM Outlook survey helps uncover how our audience is reacting to today’s business challenges and market shifts. Complete the survey today and be entered to win a $100 Amex card!
Having a catalog that displays all the products that your business offers, is a great marketing effort to increase sales. In fact, catalogs have the ability to bring in customers who are completely unaware of your brand. Apart from being cost-efficient marketing tools, product catalogs are also a great way of building brand awareness and expanding the customer base for your business. Here is how to use the catalog as a marketing tool for your retail business.
The days of large, general interest retail catalogs are gone, replaced by highly personalized pieces of varying lengths and levels of complexity, each targeted to meet the needs of a very specific audience. In this latest report, find out how Bass Pro Shops addressed the marketing challenge head on.