With an annual $7.6 trillion in economic activity, consumers over 50 are the real power players in the U.S. economy. But, can you really attract older shoppers to a dynamic, fast-changing ecommerce market? Of course you can. All you need is the right approach to reach them. Here’s how more marketing focus on the 50+ crowd can pay off.
Being an ecommerce business comes with its own set of unique challenges. For one, it’s very difficult to validate a real customer, and you can also face a lot of issues that come with unauthorized transactions—such as resulting chargebacks, which can cause even more financial loss. Here are seven tips that can help you detect online fraud.
Store and ecommerce merchants have chargeback rights. However for too long there have been many misconceptions, myths, half-truths and outright lies about them. Failing to exercise these rights reinforces the confusion surrounding what it means to be a 21st century merchant. Here’s what you need to know.
One of the most allure aspects of ecommerce is the ability to sell to a whole planet of customers. A borderless storefront should mean limitless growth, right? Unfortunately, the allure of growth into international markets is commonly stymied by the fear of increased fraud risk. Here is why putting an entire country on an ecommerce blacklist isn’t the right move.