Why Consumers Over 50 are a Smart Bet and How to Win Them Over

| Monica Eaton-Cardone

With an annual $7.6 trillion in economic activity, consumers over 50 are the real power players in the U.S. economy. But, can you really attract older shoppers to a dynamic, fast-changing ecommerce market? Of course you can. All you need is the right approach to reach them. Here’s how more marketing focus on the 50+ crowd can pay off.

7 Tips for Ecommerce Merchants to Detect Online Fraud

| Srii Srinivasan

Being an ecommerce business comes with its own set of unique challenges. For one, it’s very difficult to validate a real customer, and you can also face a lot of issues that come with unauthorized transactions—such as resulting chargebacks, which can cause even more financial loss. Here are seven tips that can help you detect online fraud.

Merchants Need to Know Their Chargeback Rights

| Matthew Katz

Store and ecommerce merchants have chargeback rights. However for too long there have been many misconceptions, myths, half-truths and outright lies about them. Failing to exercise these rights reinforces the confusion surrounding what it means to be a 21st century merchant. Here’s what you need to know.

New Year’s Resolution for Suppliers: Get in Charge of Chargebacks

| Chris Caouette

Feeling Amazon’s pinch, retailers are under intense pressure to get shipments right every time. To get the level of performance they need from suppliers, they turn to chargebacks. But for suppliers, they’re a margin killer and drag on your business. Here are 7 steps to help you limit their impact.