Gen Z kids on their phones can you believe it?

Gen Z Shopping Habits May Kill Off Unprepared Brands

| Mark Hook

For the past decade, brands have scrambled to serve millennials, the first internet-obsessed generation that forced them to rethink ecommerce selling strategies. Now, they are reinventing as Gen Z gears up to enter the workforce and fast becomes a formidable force in the economy. Is your ecommerce platform ready?

cyber weekend

Ahead of Cyber Weekend, Some Thoughts and Numbers

| Mike O'Brien

Like lots of things, Cyber Weekend ain’t what it used to be, with a lot of air let out of the balloon. Major retailers vie to outdo each other by launching Black Friday deals ahead of the starting gun. Black Friday deals at Target, Best Buy and Amazon all launched last week, with Walmart joining today. Here’s an outlook and some thoughts.

holiday shopping box

Holiday Spending to Rise 10% But Cyber Weekend Growth Halved: Adobe

| Mike O'Brien

Adobe Digital Insights is predicting U.S. holiday spending online will rise 10% over 2020, hitting a record $207 billion, with global spending to reach $910 billion, an 11% increase, while calling for a decreased emphasis on traditionally major days during Cyber Weekend as demand pulls forward.

omnichannel holidays illustration

Omnichannel Holidays: Not Optional for Retailers

| Sharon Gee

Uncertainty around holiday store shopping makes an omnichannel strategy more critical than ever. Retailers need to figure out where to sell, both geographically and through which channels. Based on these imperatives, here are four strategies critical to launching a successful omnichannel campaign this holiday season.

Leveraging Customer Loyalty This Holiday Season

| Renata Akers

Consumers today are channel agnostic, demanding a baseline digital experience that will achieve their desired outcomes. Meeting their expectations is no longer sufficient; exceeding them is what wins their loyalty in the post-pandemic era, and drive success this holiday season and beyond, brands must prepare now.

ecommerce brands street sign feature

Ecommerce Brands: Conquering the 2021 Holidays

| Darwin Liu

Like so many things in 2021, Black Friday and other holidays are changing continuously. That is why we identified six tips that every ecommerce marketer should know in order to focus brand energy in the right places and win the holiday shopping season. 

Four Tech Trends Accelerating a Retail Revival

| NedHayes

Consumers are bringing their spending back to offline retailers in 2021, and a now a retail revival, and a likely boost to in-person retail, has already begun. Here are four key technology trends that your brick-and-mortar store can use to accelerate customer engagement in the coming consumer wave.

Omnichannel Grocery Shoppers Spend 20% More

| Mike O'Brien

Omnichannel grocery shoppers spend on average 20% more and shop more frequently compared to those that just visit the store, according to new research from Symphony RetailAI. The survey also found that while half of first-time e-grocery shoppers made a single online purchase, the other half become highly engaged and loyal.

shoppers in mall w masks feature

Consumers Have Varying Expectations for a New Normal

| Rachel Monfre

Most anticipate that a return to normal will be gradual and cautious even after the virus has been subdued, and different consumer segments will have varying levels of optimism on those timelines. For advertisers, building seamless digital experiences, and positioning products to appeal to differing segments.

cpg marketers products on shelf feature

CPG Marketers: Targeting and Segmentation in the New Reality

| Tim Hyzdu

As CPG marketers revamp their plans to reach consumers at home, they need to consider a new set of questions. What drives consumers’ online product choices? How is this shifting as COVID-19 unfolds? What role will ecommerce play in the future? Increasingly, CPG marketers must turn to AI-driven data that delves into the consumer motivations and the impact of pandemic-related openings and closings on sentiment.