If at first you don’t succeed, try, try again: Guitar Center certainly took that adage to heart in its efforts to acquire South Bend, IN-based The Woodwind & the Brasswind. In late January, though, its purchase of the multititle mailer was approved
The pressures of promoting and fulfilling peak-season sales can overwhelm the subtleties of tracking exactly where those sales are coming from. If you have a real-time tracking system or already analyzed your holiday results, you should have a good idea. If you don’t and you didn’t, now is the time to set up your analysis to inform you of what happened and to prepare you for when you’re in the thick of the holidays again.
No, we’re not suggesting that you break out the Christmas decorations and deck the halls just yet. But if the fourth quarter is your make-or-break season,
Proving that there’s no such thing as a sure thing, shareholders of Eddie Bauer Holdings voted on Feb. 8 against the proposed sale of the apparel cataloger/retailer to private equity firms Golden Gate Capital and Sun Capital Partners.
Back when the print catalog was your core if not sole channel for reaching out to customers, mapping out your promotional calendar was pretty simple:
Redcats USA chairman /CEO Eric Faintreny is something of a branding expert. In 2000, when Redcats’ Swedish home and apparel brand Ellos was declining,
Only 10 mergers and acquisitions involving multichannel merchants were announced during the fourth quarter of 2006, compared with 13 the previous fourth
The American Institute of Graphic Design defines brand as a person’s perception of a product, service, or company. That definition has nothing to do with
The Internet has led to new ways of obtaining marketing data about customers, but old-school methods still work well too. In fact, best practices in capturing information usually require using a combination of strategies to maximize completeness and recency of data, says Scott Cone, vice president/client leader of Lanham, MD-based database marketing company Merkle. Here’s advice from experts on how to effectively gather information and flesh out the data you have.
Multichannel merchants of home furnishings have been struggling of late. One-time powerhouse Pottery Barn suffered a year-over-year decline in sales for