Penney Signs with the Polo Team
Polo Ralph Lauren’s global brand concepts division will launch a lifestyle brand that will be exclusive to multichannel merchant J.C. Penney Co.
Cross Channel
Don’t Let Others Tattle on You: Report Your Unsafe Products
Recalls of defective products are costly undertakings, especially when potential adverse publicity is considered in addition to the money actually spent on returns, repairs, or exchanges of the products.
Show Me The Data: Two Aspects of Direct Marketing Frequency
I recently gave a talk to a business group and described recency, frequency, and monetary (RFM) models. One of the questions I got at the end was to distinguish between the frequency of RFM and the frequency of business contacts and to say which was more important. I explained that there are two equally important dimensions to direct marketing frequency. There is one definition based on data of historical transactions and another depending on the amount of communications a business creates and sends out.
Hanesbrands’ Sales Slip, Profits Dive
Winston Salem, NC-based Hanesbrands, which began operating as a publicly traded company on Sept. 5, 2006, reported financial results for its first quarter and six-month transition period ended Dec. 30, 2006.
L.L. Bean leaning toward Canada
In continuing its international expansion plans, L.L. Bean has its sights set north of the border. Zane Shatzer, general manager of international new
The first five commandments of database content management
Welcome to a new quarterly column by Jim Wheaton, cofounder/principal of Wheaton Group, a Chicago-based data management, data mining, and decision sciences
Review and Renew
Multichannel merchants today face two fundamental challenges: Customer loyalty is declining, and competition is increasing. While these are forces that
Adding a persona touch
Ask anyone at women’s apparel cataloger/retailer Appleseed’s to describe Kate, and they will tell you that Kate is a baby boomer, a mother maybe even
Holiday highlights
According to the National Retail Federation (NRF), 2006 holiday sales were up 4.4% from 2005. Whether that’s good news or bad depends on what you’d been
Golden Gate subsidiary to buy Blair Corp.
On Jan. 23, four days after making a preliminary offer to buy the remaining shares of Blair Corp. that it didn’t already own, Appleseed’s Topco, a portfolio