CRITICAL ISSUES & TRENDS
It’s enough to make you break out into a chorus of “Happy Days Are Here Again”: An impressive 74% of respondents to Multichannel Merchant’s 2005 Benchmark
Cross Channel
How to build a customer contact plan
Multichannel success depends in large part on having a solid strategy for keeping in contact with your house list. Most marketers know this, but knowing
Catalogs as Portal: Why You Should Keep On Mailing
Amid the rush of new media and marketing channels, some multichannel merchants consider catalogs an increasingly less important part of the marketing mix. But while catalog purchasing may decline as online becomes more popular, merchants should begin to view catalogs as the
MERCHANDISING
The world is a merchant’s oyster, according to respondents of Multichannel Merchant’s 2005 Benchmark Report on Merchandising. Sixty-nine percent of respondents
Follow the service leader
Customers should never have to work to get service. They shouldn’t be obligated to know their customer numbers or item numbers before they can enjoy the
Making non-catalog lists work
Catalogers have traditionally shied away from nonresponse lists publication subscriber files, donor files, compiled files. If a gardening supply cataloger
Selling to Seniors
About 12.4% of the U.S. population or some 35 million people are now age 65 and older, according to the U.S. Census Bureau. By 2020, that population is
Calling out
Since its inception in 1997, corporate intranet software provider Mindbridge has grown at double-digit rates annually; it will hit about $5 million in
Hanover Subsidiary Did Not Deceive: Appeals Court
Hanover Direct subsidiary Brawn of California did not engage in a deceptive business practice by charging customers a $1.48
Live from DMA05: Manage That Merchandise
Atlanta–You can move substantial profit to–or from–your bottom line through properly controlled inventory, according to consultant George J. Mollo Jr., principal of consulting firm GJM Associates.