Cross Channel

U.S. Auto Parts has acquired Whitney Automotive Group, best known for its J.C. Whitney brand, for $27.5 million.

Are internal company silos keeping your brand from becoming the best it can be? You know what I mean: competition between departments, information withholding,

What’s the single biggest mistake that most marketers make when it comes to delivering a brand experience? Communicating your brand to customers only.

With inventory dollars accounting for one of the largest assets on a retailer’s balance sheet, you need properly qualified personnel managing your company

Dr. Leonard’s new contact center is more about letters than phone calls: It handles all mail orders and correspondence, along with call volume. What

Many students approach tests with dread. So do many e-mail marketers. But they shouldn’t. Conducting e-mail tests may seem overwhelming: Which variables

Orlando, FL