Best and worst in catalog copy
ANNUAL CHOICES: THE BEST AND WORST CATALOG COPY To adapt a clich When times get tough, catalogs become more similar to other catalogs. That’s because
Cross Channel
Inside the merchant’s toolbox
Every company seems to be cutting back on budgets, staffing, travel. While we’re all trying to do more with less, the workload remains the same for merchants:
Time for a good P&L scrubbing
Even in a time of serious belt-tightening, the last thing a multichannel marketer should do is stop marketing. The catalog, the Website, the e-mail campaigns
The Parent Co. Files for Chapter 11
The Parent Co. and its subsidiaries have filed for bankruptcy. The multichannel children
Movers and Shakers
Multichannel selling industry hires, retires and promotions
HSN Laying Off 3% of Staff
TV shopping/catalog merchant HSN said last Friday it will lay off 110 employees at HSN, most from around its St. Petersburg, FL headquarters.
Gimme a V!
As a merchant, you know it can be easy to slip into neutral and follow last year’s patterns and processes of product creation, trade show travel, and
What matters most, now
With the price of postage, paper and raw goods, plus the recessionary economy, multichannel merchants should be very worried about pricing. They are:
Segmenting for Catalog 2.0
In the Internet marketing world, Web 2.0 is about moving beyond the so-called nuts and bolts of technology and e-commerce and creating a more robust experience
The Historic H. O’Neill & Co.
A Lifelong New Yorker, I often admired the large, cast-iron building on Sixth Ave. and 20th St. But I never had a clue as to its origin, or to what the