How to Move from a Single Channel Past the Multichannel Present
Studies from many different merchants have shown that once a customer responds to
Cross Channel
Make Sure You know Your Customers: A Survival Tip
We can hope that economic conditions will get better and consumers will come out of hiding. But it’s not likely to happen in the near future. But mailers need to take action now
Three Tasks to Perform when Building a Marketing Database
Here’s three steps you need to perform when you build your marketing database
Are You Compliant With the New Product Safety Act?
In the wake of multiple highly publicized toy recalls last year, Congress enacted the comprehensive and complex act known as the Consumer Product Safety Improvement Act of 2008.
What Makes a Great Multichannel Marketer?
In my corporate presentations on talent management, I talk a lot about the value of “A” talent.
Got brand? Prove it!: Developing a brand delivery plan
Think you don’t have a brand? Guess again every company does. Some even have a clear roadmap identifying what they stand for, their brand promise, identity
Make it your own: The basics of product development
What’s the biggest problem in merchandising today? Everybody is offering the same products to the extent that catalogs, Websites even stores look the
Penny Pinchers: Early fall sales for multichannel merchants
If you thought last fall was the worst of times, based on the hefty postal rate hike of May 2007 and the slowing economy, perhaps you were mistaken. On
The IPO option: When to consider an initial pubils offering
Seeking new capital to fund growth? You might consider going public through an initial public offering (IPO). As we discussed last month (see Stepping
Navigating the Seas of SEO
The Internet has long been described as the online superhighway. As a practical matter, it