Gander Mountain ruling paves path for direct launch
Eleven years after mailing its last catalog, Gander Mountain can get back into direct marketing again.
Cross Channel
1-800-Flowers.com goes mobile
Catalog merchants have been slow to adapt mobile marketing technology, but 1-800-Flowers.com has taken the plunge. It has launched 1800flowers.mobi, which allows users to shop online at 1-800-Flowers.com via their cell phones.
I don’t know, you tell me
When Steve August joined Brookstone in 2001 as its vice president of customer marketing, source allocation meant matching a purchase back to a specific
Just like every May
Delivery-wise, May 2007 was almost a carbon copy of May 2006, which was nearly identical to May 2005.
Desperately seeking CRM
Managing customer relationship management used to be pretty simple. Most shopkeepers knew their patrons personally. They lived in the same community,
Going back to the future
Do you remember the 10 commandments of marketing database content management from previous columns? In case you don’t, here’s a quick recap: The data
Lean, mean merch machine
What does this mean to you? It’s time to create a leaner, meaner merchandise machine that will not only allow you to make wiser product choices, but also help you develop a more desirable brand. The following four suggestions will help you do both:
Sun Capital Partners takes the cheese
It might be summer, but Sun Capital Partners isn’t ready to take a vacation. The private equity firm on July 11 acquired food gifts cataloger Hickory Farms. Terms of the deal were not disclosed.
Brookstone Bouncing Back
Second-quarter net sales for gifts and gadgets cataloger/retailer Brookstone (Nasdaq: BKST), which mails the Hard-to-Find Tools, Gardener
Sales, Income Fizzle for Celebrate Express
For the fiscal year ended May 31, sales at Celebrate Express slipped 2%, to $85.2 million from $87.0 million. The Kirkland, WA-based party supplies cataloger reported net income of a mere $43,000, compared with $405,000 the previous fiscal year.