Do You Practice Good (Data) Hygiene?
With email still one of the most powerful marketing tools today, it is important to have good data hygiene. Here are some tips to make your email marketing successful.
Data
Staples is the Latest Merchant With a Data Security Breach
Staples says malware was deployed to some point-of-sale systems at 115 of its more than 1,400 U.S. retail stores in September. Here’s what transaction data was accessed at affected stores.
How Are You Handling Your Address Data Quality During the Holidays?
For retailers, that means a lot of addresses in your company’s database. This will lead to a copious amount of deliveries.
Organizing Data: Tagging Your Way to Digital Marketing Holiday Bliss
Making the most of the holiday window requires an ability to measure and refine seasonal offers, design creative and implement overall campaign strategy in real-time, here are some tips on how tagging can make it easier to organize, search and analyze the vast amounts of data generated during the critical holiday shopping season.
How to Survive the Holiday Data Tsunami
Retailers are gearing up for online sales during the 2014 holiday season. See how you can make sure your integration platform meets its critical requirements.
5 Steps to Prevent Retail Data Breaches
Five steps merchants should take to keep their customer’s financial information safe from potential retail data breaches.
The Beauty of Browse Data
On average, about 97% of the visitors to a retailer’s website leave without making a purchase. Of those, about 70% or so at least leave something in a shopping cart before abandoning, so merchants have the opportunity to remarket to them via email. But what about the others? That’s where browse data comes in.
Creating a 360-Degree View of the Customer
Creating a single view of the customer is the goal for many retailers, but having their data in multiple places is preventing many of them from making this a reality.
Data Breach Affects Target’s 4Q U.S. Sales
What did the major data breach at Target mean for the merchant’s bottom line? It meant fewer consumers shopping at the mass merchant, as well as a $17 million net expense related to the data breach investigation. Target announced Wednesday that sales for its U.S. segment in the fourth-quarter decreased 6.6%.
UK Merchants Looking to Avoid Repeat of US Data Breaches
Over 400 UK merchants have said that they do not want a repeat of the recent data breaches that have occurred in the US to occur in their country.