A great mobile experience is just one part of the customer-centric strategy that the smartest brands are using every day. The customer, after all, is the driving force behind all of the great holiday numbers we’ve seen. Here are some key customer experience issues that will keep customers coming back to your site on any channel.
If you’re considering a replatform, it’s likely because your ecommerce site is highly complex and dynamic, with rich content, targeted merchandising, interactive customer support and advanced search capabilities. The good news is that it doesn’t have to be tricky. Here’s a checklist of six things to help ensure a smoother process.