Global parcel volume increased 21% in 2021 to 159 billion pieces, according to an annual Pitney Bowes shipping index that tracks activity in 13 markets, but revenue increased at a slightly lower rate of 17% as declines in per-piece yield in China acted as a check on that growth.
In the marketing world, the term omnichannel is pervasive and meant to describe efforts by companies to diversify and broaden the tools, channels and platforms they use to reach their audiences. After all, digitally-connected consumers today are using email, social media, websites and a wide variety of media formats to communicate with each other and stay in touch with the brands and businesses they care about.
The relationship you establish with your customers is vital, especially when it comes to understanding how they are engaging with your brands. Here is what survey results revealed about global customers and what they expect from a brand.
Ecommerce in the UK grew 17.8% in 2016 and was worth 174 billion euros or approximately $205 billion. A report by the Ecommerce Foundation revealed that in 2016, 82% of shoppers in the UK shopped online. Find out more about ecommerce growth in the UK as well as popular online categories and predictions for 2017.
Express Inc. is making strategic moves in Canada and closing 17 of its retail locations. See what Express Inc. CEO and president had to say about these closures and what it means for the retail climate in Canada.