Can You Be Too Omnichannel? Finding the Balance in Your Marketing Efforts

| Craig Witt

In the marketing world, the term omnichannel is pervasive and meant to describe efforts by companies to diversify and broaden the tools, channels and platforms they use to reach their audiences. After all, digitally-connected consumers today are using email, social media, websites and a wide variety of media formats to communicate with each other and stay in touch with the brands and businesses they care about.

Ecommerce in the UK Sees 17.8% Growth in 2016

| MCM staff

Ecommerce in the UK grew 17.8% in 2016 and was worth 174 billion euros or approximately $205 billion. A report by the Ecommerce Foundation revealed that in 2016, 82% of shoppers in the UK shopped online. Find out more about ecommerce growth in the UK as well as popular online categories and predictions for 2017.

Express Inc. to Close All 17 Stores in Canada

| MCM staff

Express Inc. is making strategic moves in Canada and closing 17 of its retail locations. See what Express Inc. CEO and president had to say about these closures and what it means for the retail climate in Canada.