In the marketing world, the term omnichannel is pervasive and meant to describe efforts by companies to diversify and broaden the tools, channels and platforms they use to reach their audiences. After all, digitally-connected consumers today are using email, social media, websites and a wide variety of media formats to communicate with each other and stay in touch with the brands and businesses they care about.
Ecommerce in the UK grew 17.8% in 2016 and was worth 174 billion euros or approximately $205 billion. A report by the Ecommerce Foundation revealed that in 2016, 82% of shoppers in the UK shopped online. Find out more about ecommerce growth in the UK as well as popular online categories and predictions for 2017.