Challenges around mobile marketing can be overwhelming at times, especially when it comes to making the right call on where and when to spend marketing dollars effectively. That’s why it’s key to understand the four common mistakes many retailers make with their mobile marketing strategy, and how they can be remedied.
Omnichannel grocery shoppers spend on average 20% more and shop more frequently compared to those that just visit the store, according to new research from Symphony RetailAI. The survey also found that while half of first-time e-grocery shoppers made a single online purchase, the other half become highly engaged and loyal.
When it comes to the grocery wars, Walmart execs are concerned about the company’s tenuous number one position as well as losing share to fierce competitors, according to brutal self-assessments in a leaked memo and presentation from February obtained by Recode. There are also worries that Instacart is pulling even on e-grocery.
Amazon is expanding its Amazon Key program, which lets its delivery drivers access a Prime customer’s garage to drop off orders, to more than 5,000 U.S. cities and towns, wherever its grocery delivery services are available from Amazon Fresh or Whole Foods Market. The program, free to Prime members, was first tested three years ago.
E-grocery sales in the U.S. surged back to $9.3 billion in March, the same level as in January and up 43% from $6.5 billion a year ago, after dropping to $8 billion in February, according to the latest data from Mercatus and Brick Meet Click. That growth happened even though 7% fewer households placed one or more orders in March.
Peapod Digital Labs, a division of Dutch grocery giant Ahold Delhaize, has partnered with Quotient to develop a tool that helps retailers and CPGs reach more shoppers with their discount promotions by targeting programmatic media spend based on real-time analysis of loyalty and pricing data. Ahold has 2,000 stores in the U.S.
As consumer dollars keep shifting online generally in the pandemic, e-grocery in the U.S. continues to explode, hitting a high of $9.3 billion in January, up 15% from November, according to a survey conducted by Mercatus/Brick Meet Click. Home delivery and store/curbside pickup represented 77% of the total.
Major grocer Kroger said it hit by a cyberattack, but that no personal shopper data or credit card information was compromised, in an incident that also hit government entities in New Zealand and Australia, a U.S. college, a state’s auditor and a prominent law firm, AP reports.
Ahold Delhaize, the Netherlands-based grocery conglomerate that owns Stop & Shop, Giant and other U.S. chains, plans to pilot micro-fulfillment technology at one of Giant’s fulfillment centers in Philadelphia as it competes with Kroger’s e-fulfillment model using tech partner Ocado.
Walmart is taking another huge leap forward in its attempt to dominate grocery sales, launching an aggressive plan to increase the number of stores using micro fulfillment via automation and robotics to speed orders to local customers as it builds on the digital legacy of the departing Marc Lore. Dozens of such locations are planned.