As the mobile channel grows, the challenge for marketers is to understand these consumers and their motives. By analyzing data from the 2011 holiday season, we find some intriguing insights.
The warning signs about confident consumers shopping on Amazon while browsing your store’s merchandise have been evident, and now the ecommerce giant is encouraging smartphone owners to do so.
Consumers on the go are using their smartphones to pay for items they buy in a bricks-and-mortar environment, according to reports released by retailers this week.
Internet technology provider Compuware answered that question for interested consumers
This infograpic depicts an array of interesting year-over-year statistics for mobile, tablet, and desktop users from Thanksgiving through Cyber Monday
U.S. shoppers took advantage of early sales this holiday driving a 39.3% increase in online Thanksgiving Day spending while setting the stage for 24.3% online growth on Black Friday compared to the same period last year, according to cloud-based analytics findings by IBM.
Toys ‘R’ Us today announced Friday that it has expanded its mobile offerings for the 2011 holiday season. Here’s a look at what the multichannel toy seller is doing to bring an enhanced mobile experience to its customers.
With an increased volume of online transactions during the holidays, retailers are left with less time for manual screening and review of transactions
More than 75% of respondents said they bought a product at a store after researching the product on their mobile device, according to a survey conducted by Limelight Networks