Lululemon Announces New Loyalty Program

| Daniela Forte

Lululemon has been testing a loyalty program that charges its members $128 a year, a steep rate considering Amazon charges $119 annually for Prime membership, but one the company feels can be increased based on positive early returns and the value it offers. Here is a look at some of the membership benefits.

CVS Pharmacy Launches New Paid Membership Program

| Daniela Forte

CVS Pharmacy is piloting a paid membership rewards program called CarePass in the Boston area, offering additional benefits to its Extra Care rewards club members for $5 a month or $48 a year. Here are some of the perks the new membership program promises to its members.

Wayfair Launches New Membership Program

| Daniela Forte

Wayfair, looking very Amazon-ish, has launched a new paid membership program called MyWay that for $29.99 a year gives customers access to benefits like exclusive sales, discounts on installation and assembly services, free shipping and next-day delivery with no minimum order threshold.

Boxed Takes on Amazon with New Paid Membership Service

| Daniela Forte

Boxed launched “Boxed Up,” a new paid membership service. For $49 a year, members of the program will receive free rush shipping on orders over $20, improved customer service, price matching and cash back on purchases. Here are some of the other perks this new paid membership promises to customers.

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