BJ’s Wholesale Club Launches New Mobile App

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BJ’s Wholesale Club announced the launch of its new mobile app and Add-to-Card coupons feature, available on Android and iOS devices.

Rafeh Masood, Senior Vice President and Chief Digital Officer for BJ’s Wholesale Club, said the add-to-card coupons give customers access to discounts and assortments anytime, anywhere.

“Our new app lets members check prices at the nearest BJ’s Gas location and track their annual savings or My BJ’s Perks Rewards depending on the membership level,” said Masood in a press release.

BJ’s new Add-to-Card feature allows members to digitally select and save coupons directly to the BJ’s membership card within the mobile app or online.  It will automatically be applied during a member’s in-club checkout, saving money and time.

The Add-to-Card gallery will feature all coupons found in The Little Book of Big Savings published by BJs, in addition to manufacturers’ coupons.  BJ’s is the only membership warehouse club willing to accept these coupons.

BJ’s is also making updates to deliver an integrated omnichannel shopping experience.  It has launched new desktop and mobile sites as well as two new websites dedicated to its exclusive brands, Berkley Jensen and Wellsley Farms.  It expects to announce additional enhancements to its digital offerings, such as increased use of technology in its clubs.

The app was created by Branding Brand, a mobile commerce engagement platform.

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