Finder Numbers Help Trace Sources
Finder numbers are unique IDs that can be applied to prospects or house names and act like specific account numbers. Learn how they can help you trace your unsourced orders
Metrics
One-to-One Requires a Unified Data View
Automated one-to-one campaigns can get the right message to your target. But more than half the time, marketers aren’t hitting the mark. Find out how to manipulate your data and make your campaign a winner
How Postcards Drive Response
Looking for a hot new medium? Try postcards. They offer many of the same benefits as direct mail and e-mail. And they
Customer Behavior: Make the Most Out of What You Know
Most merchants know how to capture customer data. But they fail to take it to the next step. Some ignore data hygiene, and others fail act on what they
Live from DMDNY: Tips for Building Your E-mail List
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How to Use Triggers in E-mail Marketing
Trigger-based e-mails are the answer for all your marketing problems. But don
Harry & David Finds Gold In Its Own Mailing List
Looking for good prospects? You can find them in your house file, says Melissa Watson, director of catalog and e-mail marketing for gifts retailer Harry & David
Why Co-op Names Need Purchase Data
Co-op names may be valuable, but only up to a point. The wise mailer stays away from those without transaction data
Catalog Choice: We Aren’t Out to Kill Direct Mail
The last thing Catalog Choice