Taking Advantage of Economic Stimulus Checks
Direct marketers have something to look forward to this summer
Metrics
Why Overmailers Get No Response
Are you overmailing? Don
Don’t Give Up on Co-registration
Looking to get a boost from your e-mail marketing without renting lists? Maybe it’s time to revisit co-registration
Live from Direct Media Co-op: Debunking Do-Not-Mail Myths
White Plains, NY–With 11 states introducing do-not-mail legislation this year, and services like Catalog Choice scaring consumers into opting out of mailings, the Direct Marketing Association is ramping up its message to marketers and legislators.
Mining NATURAL SEARCH Data
Medium and large-size e-commerce sites often have more aspects to their natural search data than strategies to effectively make use of it. Natural search
Customer-Centric Communication
Marketers have been thinking about, teaching and practicing the art of customer relevance since the first peddlers hawked their wares. Yet each generation
New lists
Oprah Book Club Enthusiasts The master file consists of 361,272 names including 208,417 mail order buyers sourced from Oprahsbookclub.com. Seventy-three
Gifts and collectibles names not so generous
The gifts and collectibles catalog segment lost about 650,000 names roughly 3% in 2007, according to New York-based media brokerage firm ParadyszMatera.
Postal reform makes USPS a parcel delivery contender
In the packaging business, the U.S. Postal Service has lagged behind competitors such as United Parcel Service, Federal Express, and DHL due to pricing
Dump the silos
If you ever play air hockey at Bud Reed’s house, get him to tell you the horror story about how he got his table. It’s a perfect illustration of how many