If your customer does this, then you send them that. It’s a simple concept that can be applied quite effectively to your triggered e-mail strategy. Click here for Shari Altman’s thoughts on how to make it work for you.
Can you grow your list by paying people to blog about your product? Self-proclaimed expert Reed Floren says you can. Read why Tim Parry thinks he
Tim Parry thought he was headed for football superstardom.
But he found out that he was just another name on a list
Can you get better sales out of all your customer segments
Couldn
Consumers may be buying less in the tight economy, but you can’t say catalogers weren’t trying. Catalog Tracker received 353 catalogs in January, up 11% from the 317 delivered to its mailbox in the same month of 2007.
New lists Celebrate Express Files The party retailer has released a corporate master file of 843,031 12-month buyers who bought party supplies and costumes.
What began as a session at the spring NEMOA conference on how kitchen/home products merchant Williams-Sonoma uses customer data in its contact strategies
Postmaster General John Potter has challenged customers to reduce undeliverable-as-addressed mail by 50% by 2010. Are you up to the test?
It appears more consumers are embracing outdoor activity. Or at least they’re dressing the part. In the fourth quarter of 2007, there were 10.6 million