Postal Reform: A Rate Hike Every May
What does postal reform mean to you? Yes, rate hikes should be much more manageable since they are tied to the CPI (Consumer Price Index).
Metrics
Getting the Big Picture With Web Metrics
Everyone knows that marketing messages should be integrated across channels. But so should metrics. Without them, you
Show Me the Data: Do You Know Your Customers’ Channel?
Do you know how your customers found you
Want to Rent Lists? See a Broker
Mailers have confronted the same challenges looking for new lists. But how can they increase the likelihood that they are getting the right list or insert program, or avoid duplication with lists whose titles sound too familiar?
Building the List
When it comes to prospecting for customers and growing revenues, a lot of companies fall down on the job. They’re not doing all they can to build a customer list that will allow them to maximize profits.
Both B2B and B2C companies can grow their customer lists organically or by renting lists. Many companies are successfully using a combination of both, says Stephen Yu, Vice President of Database Strategies at infoUSA National Accounts.
Cut Back on Starbucks, But Don’t Stop Prospecting
Slowing sales should be a signal to cut back on prospecting, right? Wrong. See why the co-ops are reminding catalogers to continue mailing in a soft economy.
How to Build Better Zip Models
If the recent postal hikes did nothing else, they prompted mailers to do more analysis. For example, some are testing zip models and gleaning significant insights.
Catalogers catch a break on May rate hike
While it may be cold comfort to the mailers already hurting from the impact of the last increase, the postal rate hike coming in two months is going to
Hot type
A digital printer is like a gym membership the only way to get results is to use it. But too few marketers are, says Jim Schleck, chief operating officer