Adopt Automated E-mail Tactics for Follow-up Orders
Want to get customers to make that second purchase? There
Metrics
The Golden Telephone Rule
You rent the list, you find the right prospect and you make the sale. But then the customer disappears. What has happened? More than likely, the person has gotten caught up in your phone system.
Catalogers React to Rate Hike News
Catalog mailers tend to view any postal rate hike with fear and loathing.
Mailers Face a May Postal Hike
The U.S. Postal Service, in its first increase under the new postal reform rules, will raise its rates on May 12 by low single-digit percentages.
The Next Big Thing: Advanced Analytics
Yes, models can help you predict response to a campaign. But you can also use them to learn more about the customer
The Truth About Marketing 2.0
Marketing 2.0. Is it a clich
Doing Matchbacks? Follow the Rules
OK, class, quick test: You mail a catalog, and 21 days later send a postcard. If the customers buys something on day 28, what fraction of that sale was postcard-driven?
LISTINGS
New lists Coastal Contractor and Digital Home Hanley Wood is offering controlled circulation lists of subscribers to its Coastal Contractor and Digital
Gardening catalog names wilt a bit
Given that more than 90 million American households participate in some form of gardening, you might expect to see the number of available names in the