Thanks to error-ridden databases, privacy concerns, and excess spam, as well as the high turnover of e-mail addresses, many marketers are now finding they are losing e-mail addresses faster than they can gain them. Customer retention has reemerged as the key to profits.
Forty percent of catalogers are considering cutting their overall circulation in response to last month’s postal rate hikes, according to an exclusive Multichannel Merchant survey
Catalogers could never afford to waste paper and postage mailing to old or incorrect addresses; with the new postal changes, keeping your list as clean as possible is more important than ever. And once the Postal Service’s stricter address standardization rules go into effect in August, unkempt lists will be even more costly.
The May 14 postal rate hike may inspire some catalogers to consider alternate delivery options. At least that’s what one direct-to-door delivery service provider is hoping.
Get into a conversation of any length about e-mail authentication for example, which solution or solutions to adopt and why there are more than one and
When Market Snapshot focused on the men’s apparel catalog market in 2005 and 2006, appeared in the headline each time. If we weren’t so reluctant to repeat
New lists Eastern Mountain Sports Catalog Buyers A retailer of outdoor gear and apparel, Eastern Mountain Sports recently launched a catalog, which has
Think of it as the catalogers’ equivalent of first you get mad; then you get even. When they learned, in late February, that the postal rates for Standard
As catalogers struggle to deal with the new postal rates, there’s been a lot of talk about reduction: Many mailers plan to offset costs by reducing trim size, circulation, and page counts. But the rate hike may inspire one type of increase
The co-operative databases have sharpened up their modeling with a new generation of models for catalogers. New modeling initiatives from the co-ops are capable of producing better response and bigger list universes for catalogers.