Quick Tip: Use E-mail Subscriber Status to Improve Catalog Response
When it comes to e-mail as a marketing channel, determining the relative value of a contact to whom you can promote via e-mail vs. one to whom you cannot is pretty simple; it
Metrics
The Changing Mailing Landscape: 2007 Postal Rate Case
Catalogers and multichannel retailers are facing a number of key issues in the marketplace. But the one issue that is currently on the minds of all who mail flats and catalogs is the huge postage increase scheduled to be implemented May 14. Unless the Postal Rate Commission reduces its proposed increase to flats mailers (which, if it occurs will most likely not happen until sometime after May 14), most flats mailers will see postage increases that will exceed 20%.
Using Segmentation as a Competitive Advantage
Segmentation is a critical lever that direct marketers can pull to drive better results from their programs. When performed properly, marketers can use segmentation to customize their offer, creative, and messaging by combining value, life cycle, and demographic data to identify the unique segments within their customer base. Once identified, marketers can then develop differentiated and relevant customer treatment strategies.
Should Catalogers Prospect Direct-to-door?
Many catalogers are questioning how they will use catalogs to prospect once the U.S. Postal Service’s rate increase takes affect next month. One San Antonio-based direct marketer thinks it could have an old-fashioned sounding solution
Everybody Jumps on the Metrics Bandwagon
(Magilla Marketing) JupiterResearch analyst David Daniels is spearheading an industry-wide effort to standardize e-mail metrics, starting with defining terms around delivery.
Six Keys to Mailing Your Web Buyers
Catalog merchants need to learn the new rules for mailing Web buyers profitably to manage the flood of business coming through the Web. And pure web merchants will gain a huge advantage other Web marketers if they learn to circulate catalogs to their buyers
How E-mail Hygiene Can Improve Deliverability and Protect your Reputation
In the past couple of months, we at Loyalty Lab have been called in to rescue some pretty sketchy e-mail lists. Our clients had been operating on a
Quick Tip: Optimizing House Flies With NCOA
With the proper offer, using National Change of Address (NCOA) to optimize your housefile can be a very powerful tool.
Four Ways to Use Behavioral Data in E-mail Marketing
Behavioral data is just what it seems
Catalog Group Files for Standard Mail Rate Hike Delay
(Direct) The Coalition of Catalog Mailers (CCM) filed a motion with the Postal Regulatory Commission (PRC) on Thursday to delay implementation of the new Standard Mail flat rates.