Four Ways to Use Behavioral Data in E-mail to Reach Your Marketing Goals
Behavioral data are just what they seem
Metrics
The Advantages of Insert Media in Today’s Market
With the upcoming postal increase, more and more mailers are looking to insert media for cost effective customer acquisition programs. These vehicles go well beyond the typical package inserts and blow-ins to include shared mail, FSIs, and catalog insertion programs. To compete with the increasingly competitive market of not only catalogers but e-tailers and retailers, mailers are realizing that they need to incorporate this medium into their circulation plans.
Quick Tip: Advanced House File Segmentation
As Internet sales become a larger part of total sales and as more Web pure-plays enter into the catalog business, it becomes increasingly important to understand the differences between buyers across these channels.
Advanced Thinking on Matchbacks
The myriad offer and order channels used today present multichannel marketers with a growing problem: How to effectively allocate marketing budgets to the promotions and channels that drive demand.
Last Chance to Contact PRC Regarding Rate Case
The Postal Regulatory Commission (PRC) has issued a procedural schedule for the U.S. Postal Service
Data Analytics Tools Still Need Good Data, Experienced Analysts
There has been too much investment made trying to come up with new data mining tools rather than focusing on the input and manipulation sides of the problem, according to Jim Wheaton.
Track Down Those Unaccounted Movers
Each year, companies that rely on direct mail campaigns lose millions of dollars on a seemingly uncontrollable problem: unaccounted for movers and inaccurate mailing lists. The U.S. Postal Service (USPS) reports that 14.2% of the public moves to a new address each year. Of these movers, approximately 10 to 20% never report their new address to the USPS.
Show Me The Data: When Audits Are Good For Your Business
As we start the second quarter, you should think about audits. The thought of a tax audit can make any business person shudder. But audits help keep companies honest about their taxes. You shouldn
Avoid the Postal Hike Blues with E-mail Appending
Postal rates are increasing in May, and smart marketers are insulating themselves from the hit by plunging headfirst into acquiring multichannel contact points for all of their customers.