With the pending postal rate increase coming in May, it is more important than ever for mailers to use every tool possible to squeeze the best performance out of each prospect. If you are fortunate enough to have a buyer file list that is in demand from other mailers, take the opportunity to set up exchange agreements for list continuations whenever possible.
Although complex statistical algorithms are used
An engineer has been defined as
With the increase in paperless statements, are credit card statement stuffers in danger of being endangered as an insert media prospecting option?
Branding is the relationship that a consumer develops with a product, service, and company through interactions with that company. These days everyone
The past holds the keys to the future
Performance of a customer or prospect list is a function of many different factors: from what sources and through which channels the names were acquired; the degree to which customers have recently purchased; and how well the list is nurtured with reasonable contact frequency and kept clean from undeliverable addresses.
While the U.S. Postal Service Board of Governors (BOG) considers the 700-page rate case recommendation from the Postal Regulatory Commission (PRC), the Arlington, VA-based Mailers Council is asking
The U.S. Postal Service Board of Governors (BOG) won’t vote this week on the
Postal Regulatory Commission’s recommendations regarding the pending rate
case,
Data never dies; customer records and angry blogs alike will exist on some medium somewhere for a long time. But customer data does age beyond usefulness very quickly. I was involved in an attempt to recover a form of intellectual property recently, a defunct business