Four Ways to Improve Marketing ROI Through E-mail
Have you made your New Year
Metrics
The State of Online Security: Not So Good
Half of all Websites are vulnerable to database attacks, according to security data collected from 27,000 ScanAlert customers for a recently published report. Forty-five percent of Websites had a serious database vulnerability
Custom Response Models Are Worth Testing
Do you find yourself frustrated by diminishing response in your core co-op prospect models? Many of the co-operative databases offer custom response models to mailers who are seeing declining or inconsistent performance in their standby selections. These models are worth testing, and they are available at no additional cost.
Show Me The Data: Two Aspects of Direct Marketing Frequency
I recently gave a talk to a business group and described recency, frequency, and monetary (RFM) models. One of the questions I got at the end was to distinguish between the frequency of RFM and the frequency of business contacts and to say which was more important. I explained that there are two equally important dimensions to direct marketing frequency. There is one definition based on data of historical transactions and another depending on the amount of communications a business creates and sends out.
Revving up finally
Catalog Tracker’s mailbox was chock full of consumer books in November. All told, the service of Greenwich, CT-based list services firm Direct Media logged
Postal Service releases rate case updates
The U.S. Postal Service in January released revisions to its proposed mailing standards as part of the pending rate case, which if approved will be implemented
Digging for gardening buyers
With the names of 6.8 million 12-month buyers available for rental or exchange during the third quarter of 2006, the consumer gardening category suffered
LISTINGS
New lists The Cottage Shop Selling Limoges porcelain boxes and other collectibles, the Cottage Shop catalog has 20,000 12-month buyers. Customers, 95%
Adding a persona touch
Ask anyone at women’s apparel cataloger/retailer Appleseed’s to describe Kate, and they will tell you that Kate is a baby boomer, a mother maybe even