Stop Churning Your Multibuyers
How can you profitably mail your multibuyers rather than losing them to mulitbuyer churn in your merge?
Metrics
Using Customer Knowledge to Optimize Channel Performance
Once a retailer has created a centralized customer database and has been measuring multichannel campaigns, they can start analyzing cross-channel customer behavior to ensure that they
Your List Is in Danger of Being Poisoned
(Magilla Marketing) Your marketing efforts could be 100% opt-in and your outbound e-mail could still end up being blocked as spam. The problem: list poisoning.
Multichannel Campaigns: Executing On Your Data
In our five-step data optimization process, we
Gift Recipients and Ship-tos Provide January Sales Opportunity
The holiday season is here and holiday orders are starting to flow in. Gift orders will continue to increase over the next three or four weeks as we approach the shipping cutoff for Christmas. It is important to make sure ship-tos and gift recipients are tracked and added to the marketing plan for January/February to leverage the potential new customer.
Business As Usual For Rubin Response Services
A week after list firm Rubin Response Services was purchased by Omaha-based conglomerate infoUSA and folded into its Walter Karl subsidiary, it was business as usual for the newly-purchased firm.
Applying New Marketing Fundamentals in the Internet Era
Achieving results is the core mandate of any business-to-business marketing strategy. Your goals are nothing less than gaining maximum, efficient exposure among your target audience, generating as many qualified leads as possible, and turning those leads into customers.
The 10 Days of Christmas: Maximizing Holiday Sales Dec. 15-25
By now, the holidays are in full swing, and so are seasonal sales on your Web site. But this is no time to sit back and watch the revenues accumulate. With the holidays representing 20 percent of annual online sales, it’s crucial to capitalize on every opportunity to maximize conversions and revenues.
Postal Reform Unlikely to Come Up for November Vote
For those holding out hope that Congress will past postal reform legislation during its lame-duck session will have to wait a little longer, as the prospect of the bill coming to a vote this week is unlikely
Survey: Inaccurate Data Lead to Mail Waste
The average business could be wasting more than $180,000 a year by sending out direct mail that is not relevant or does not reach the intended recipient due to inaccurate data, according to research commissioned by QAS, a Boston-based address management solutions provider.