Abacus Indicator
According to the Abacus 2006 B-to-B Industry Insights Report, small businesses continued to be the largest market sector for business direct marketers, accounting for 81% of 2005 b-to-b direct revenue
Metrics
InfoUSA Buys Rubin Response
InfoUSA bought another list firm on Nov. 10: Schaumburg, IL-based Rubin Response Services.
The Key to Holiday E-mail Success
During the holiday shopping rush, e-mail relevancy matters more than ever if you want to see increased Web sales.
Why Too Many Leads Can Hurt Sales Performance
Is it possible to produce too many sales leads with a direct marketing campaign? Are qualified leads really that important? The answer to both questions is yes.
Show Me The Data: Marketing To the Infrequent Buyer
You know you should time your list rental and mailing frequencies to the average buying cycle of your dominant customer segment.
Keeping Your Circulation Healthy
Are your Web buyers or your catalog requesters dragging down your response rates? Many catalogers face a problem of the flood of Web buyers, in that the number of buyers is going up but response to house buyer file mailings is going down.
mc3 and the leadership gap
MULTICHANNEL MERCHANT welcomes a new columnist to the fold: Love Goel, chairman/CEO of Growth Ventures Group, a multichannel retail investment firm based
Waking the dormant
Looking to grow your active-buyer file? Consider focusing less on prospecting and more on reactivating dormant customers. Targeting inactive customers
Cuddling Up to Comailing
Like most everyone else, catalog companies are always looking for ways to cut costs. And now, with the pending postal rate increase, there’s a greater