The comparing number of 12-month new-to-file buyers now against a year ago tells if you are continuing to acquire new buyers economically or if any revenue growth you may be experiencing is resulting exclusively from your preexisting customers.
Think e-cards are stupid? Then you weren’t sitting in the audience at the “50 DM Ideas in 50 Minutes” panel discussion at the List Vision conference at the New York Marriott
It seems that we business-to-business marketers too often get caught up in the details of direct marketing rather than concentrating on the things that are most important: the list, the offer, and the results.
Enterprise resource planning (ERP) systems specifically geared for multichannel merchants can help you deliver a personalized experience to your customers.
Service is more important than ever for list sales professionals. Competition in the list marketplace is much keener than before, and superior customer service can set a company ahead of the competition. Poor customer service, conversely, can break a deal.
In the first installment of our four-part series, we discussed the evolution of prospecting solutions
It can be a big waste of money and time to market to someone who isn’t there to receive your message. It can also be costly to keep mailing or calling contacts who are not interested in what you have to offer. So it’s important to keep your database clean. Here’s a few suggestions on how to do it.
The daily sales flash provides the most actionable, statistically significant data to circulation managers and top management. It tells how the catalog business
Late-night talk-show hosts and the foreign press were yukking it up when the story broke last month about the Department of Homeland Security’s database
Joe and Ted both spend the same amount of money annually with a multichannel electronics merchant. But by analyzing both behavioral and demographic data