As I write this, most catalogers are in the final stages of constructing their holiday marketing and circulation plans. Here are a few of the top issues and concerns I hear from marketers as they prepare for this most important season.
Database marketing is approaching mind-boggling sophistication. But the tools to get the job done are actually becoming easier to use. So easy, in fact, that there
With 14.5 million 12-month buyers available for rental or exchange during the first quarter of 2006, mixed-gender apparel catalogs those selling clothes
There’s been a fair amount of tumult within the list industry recently. But neither consolidation among providers
InfoUSA, is seems, is on a mission to consolidate the list management and brokerage industry. The Papillion, NE-based proprietary database compiler announced
For many years e-mail marketers were an organization
When searching for prospects to buy your products or services, you want to find companies that have a problem for which you have the solution.
Commercial e-mail doesn’t operate in a vacuum. Consumers are inundated with messages from a multitude of sources and media
A year after the Payment Card Industry (PCI) issued mandates requiring merchants to take ownership of protecting consumer card information, there
One of the most difficult yet fundamental steps in creating a customer-centric retail-marketing model is building a holistic view of the customer. This requires identifying and linking all internal sources of customer data to be able to identify each customer as an individual, regardless of where that information resides. Not only is this process an important foundation in driving multichannel strategies, but it is also the basis for creating and delivering a consistent view of the brand to the customer.