Women’s Apparel Names Shrink
The Women’s Apparel Catalog Market universe decreased 4.2%, or 1.4 million names, in the past year. According to list brokerage services firm ParadyszMatera,
Metrics
With Data, Do It Right From the Start
Moving data from one layout to another is mostly a manual process, dependent on human examination of the layout generated from the source of the list. But even the cleanest files have instances where data doesn’t match the layout exactly
Don’t Let the Soft Economy Stop You from Prospecting
If you’re a cataloger, you’re probably wondering how much to prospect in spring and summer 2009. Here’s some thoughts on how to calculate your mail volumes
How to Woo Back Former Customers
Getting lapsed customers back is simple in theory but challenging in execution and requires understanding the group’s unique characteristics. Here’s some steps you can take to reactivate them
Social Network Advertising Can Bring In Targeted Leads
Facebook. You can use it to find long-lost friends, and you can use it to find targeted leads. Before you say it’s not at all possible, read what Brian Rice of Red Clay Media had to say about prospecting in a social media environment last week at NCDM
Avoid the Batch and Blast E-mail Mentality
Still batching and blasting e-mails to your entire customer list? Boy, we hope not. Last week at NCDM, Roy Wollen discussed the bad things that could happen if you aren’t segmenting your e-mail files and getting your message to the right target
Four Ways to Handle Your Channel Segmentation
In order to gauge the value of pure online buyers, you need to measure the incremental sales from mailing a catalog to them so you
Your Marketing Database Isn’t Complete Without Completeness
Savvy direct marketers understand that completeness results in full historical views for accurate, efficiently executed analytics. What do we mean by completeness?
Back-Test Your Way into a Customer Contact Strategy
You may not be able to test the true incremental value of your e-mail campaigns. But you can compare the results based on customers within similar segments who have an e-mail address on file and those who don