4 Costly Mobile Marketing Strategy Mistakes Retailers Make

| Molly McFarland

Challenges around mobile marketing can be overwhelming at times, especially when it comes to making the right call on where and when to spend marketing dollars effectively. That’s why it’s key to understand the four common mistakes many retailers make with their mobile marketing strategy, and how they can be remedied.

no-code app development feature

No-Code App Development for Mobile Commerce

| Regina Wheeler

As an ecommerce owner running your business, you haven’t had time to learn to code. Fortunately, there are many tools that allow you to build a professional app with no coding required. No-code app development is booming, and these intuitive platforms provide all the features you need to start converting leads.

Black Friday mobile commerce feature

How to Boost Mobile App Downloads and Motivate Holiday Shoppers

| Mike Hann

As you scramble to finalize your plans and offers for the 2019 holiday season, there’s no better time to take a closer look at your mobile app and mobile commerce strategy. Here are ways to help you boost app performance, deliver the CX shoppers expect and increase app downloads prior to Cyber Weekend.

How the Grocery Industry Is Going Digital

| Daniela Forte

Consumers are turning to app-based shopping for meal delivery ordering. A study by Toluna found that while a younger demographic tend to use app-based shopping, 50% of shoppers age 55 and older are considering using apps for grocery shopping. This infographic by Toluna highlights the findings of how customers are using apps to get meals delivered to their homes.

Birchbox Upgrades Mobile App to Increase Upsell, Engagement

| Daniela Forte

In an effort to increase upsell to its most loyal customers, Birchbox has revamped its mobile app after looking at the metrics and finding some of its most engaged customers were using it. Learn about some of the app features that offer a more personalized experience for the subscription service’s mobile customers.

Build.com Launches a New Augmented Reality Experience

| MCM staff

Build.com, an online-only home improvement retailer, launched a new augmented reality (AR) in-app experience,”In-Home Preview,” leveraging Apple’s new ARKit development platform. Here are some of the features of the new experience and how it will change the shopper’s experience.

Adidas Launches New Mobile App

| Daniela Forte

Adidas announced the launch of its new mobile app. It offers access to products on Adidas’s ecommerce site, and is tailored to a consumer’s preference and behaviors. See what other features the mobile app offers and how it’s part of a larger initiative from the brand.