Challenges around mobile marketing can be overwhelming at times, especially when it comes to making the right call on where and when to spend marketing dollars effectively. That’s why it’s key to understand the four common mistakes many retailers make with their mobile marketing strategy, and how they can be remedied.
As an ecommerce owner running your business, you haven’t had time to learn to code. Fortunately, there are many tools that allow you to build a professional app with no coding required. No-code app development is booming, and these intuitive platforms provide all the features you need to start converting leads.
As you scramble to finalize your plans and offers for the 2019 holiday season, there’s no better time to take a closer look at your mobile app and mobile commerce strategy. Here are ways to help you boost app performance, deliver the CX shoppers expect and increase app downloads prior to Cyber Weekend.
Eyewear brand Warby Parker continues to disrupt its sector by offering affordable eyewear both online and offline, innovating and taking a “do well by doing good” approach, its co-founder and CEO told an audience at IRCE in Chicago. Here is how the brand transformed from a pure-play ecommerce brand to reaching customers both online and in store.
Consumers are turning to app-based shopping for meal delivery ordering. A study by Toluna found that while a younger demographic tend to use app-based shopping, 50% of shoppers age 55 and older are considering using apps for grocery shopping. This infographic by Toluna highlights the findings of how customers are using apps to get meals delivered to their homes.
In an effort to increase upsell to its most loyal customers, Birchbox has revamped its mobile app after looking at the metrics and finding some of its most engaged customers were using it. Learn about some of the app features that offer a more personalized experience for the subscription service’s mobile customers.